Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Most leadership teams adopt AI tools randomly hoping technology alone will improve strategy and strategic planning. Here's ...

Nonprofit leaders, midlevel managers, and frontline staff sometimes view strategic planning as one more task heaped onto near-impossible workloads. After all, developing a strategic plan — by ...

As the healthcare industry continues to navigate new health IT regulations and standards, Karen DeSalvo, MD, HHS’ acting assistant secretary for health and national coordinator for health IT, is ...

The analysis should be followed by an implementation plan. Strategic gap analysis measures the difference between an ideal outcome and the real outcome. The analysis identifies the steps that must be ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every dollar saved isn’t just a number on a spreadsheet, it’s an opportunity to reinvest in ...

Among the concerns are tourism’s impact on traffic, and that it made it difficult to access Newport for residents and guests ...

The city of Columbia is starting the preliminary process toward getting consultant requests for proposals for a new strategic ...

Stellantis is set to delay the unveiling of its new strategic plan to the second quarter of next year to give CEO Antonio ...