Forbes contributors publish independent expert analyses and insights. Patricia DuChene writes about leadership & GTM best practices. For as long as there have been dedicated sales and marketing teams, ...

Image is everything, but it is not the only thing when it comes to branding. Brand image is what people perceive your brand to be and this can be complicated to control as it is influenced by so many ...

A SWOT analysis is a useful framework for assessing the Strengths, Weaknesses, Opportunities and Threats for an organization or a specific project. But have you ever considered using it to examine or ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

Imagine walking into a busy café. You’re greeted not just by a smile, but by the barista who remembers your name and your favorite drink. You feel seen, valued and understood. This is empathy in ...

NEW YORK ? An executive from Geely Automobile's Volvo Cars speaking at ad: tech said that a recent in-application virtual goods campaign helped give its brand a facelift. The automaker?s agency Media ...

If your brand has a legacy of indifference to political or environmental issues, acknowledge your past by announcing your cleaner vision for the future and hold a light to the actions your taking to ...

As the wealth management industry loses advisors to retirement, the key to attracting and retaining younger and new talent will be investing in technology and brand-building, according to the “2025 ...

BOSTON--(BUSINESS WIRE)--Superside, the leading AI-powered creative services company, today announced the launch of its Custom AI Image Models, a new offering that transforms how companies create ...

Paolo Cigognini joins TOM FORD as Senior Vice President, Global Communications and Media NEW YORK--(BUSINESS WIRE)--TOM FORD announced today that Rebecca Mason has been appointed Senior Vice President ...