As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Brand Vantage is an outsourcing company based in Bangalore with a singular focus: to provide back-end and fulfillment ...

When brand is treated as a long-term asset and led with conviction, belief becomes a competitive advantage, and results ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

“Consumer trust is the ultimate currency. Brands with a compelling value proposition and combination of transparency, science-backed claims and authentic engagement will outperform over the long run,” ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...