If there’s a buzz word right now in filmmaking and visual effects, it is probably ‘virtual production.’ Think of it like this: say you are making a live action film with characters. Traditionally what ...

Virtual production has been around for years: Rear/front projection, matte painting, blue/green screen, chromakey, motion capture. Its latest iteration took “The Mandalorian” to bring it to the ...

It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re ...

A massive warehouse in Laurel, Maryland is being transformed into a high-tech film and TV production facility.

During the final episode of Variety‘s Sustainability in Hollywood event presented by Toyota Mirai, Rob Bredow, senior vice president and chief creative officer at Industrial Light & Magic, and… During ...

A massive LED wall displays a stirring scene in which a helmeted actor mounts a prototype electric motorcycle before it appears to speed off down the highway. Meanwhile, a team of advertising company ...

Toronto-based The Other End, led by Amir Endalah, promises greater creative control and cost savings from PhaseSpace's real-time motion capture system on its virtual production stages. By Etan ...

AI tools could help filmmakers overcome some of the current limitations in virtual production, contributing to an expected boost of the sector. That could mean sizable growth. The global virtual ...

The disruption to the entertainment industry caused by Covid-19 has been well documented. The pandemic put a wholesale stop on global film and television production, and theater closures have limited ...

The Verona line was developed with input from cinematographers and companies such as Epic Games and Sony Pictures. By Carolyn Giardina Tech Editor Sony has unwrapped a new ‘Verona’ line of the company ...