A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon If the job of an ad is to ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Industry expert Daniel Ahmad speculates Microsoft may adopt an ad-based model to make Game Pass more sustainable.

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

The streaming giant announced on Thursday that it is bringing video games to TV screens for the first time. The new games, ...

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will ...

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Gator quarterback Larry Richart attributes getting his first job to luck; the rest of his career at EA Sports resulted from ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon When Sony Santa Monica ...