Add Yahoo as a preferred source to see more of our stories on Google. As a kid who grew up in the Midwest, my personal experience with ube is limited. So I turned to Abi Balingat, Filipino American ...

Ube Joe-Joes ($3.69) – Trader Joes makes Joe-Joes in a several flavors, including Ube. For those who don’t know, Joe-Joes are sandwich cookies like Oreos. I expected a simple vanilla sandwich cookie ...

If you’ve spent any time in Trader Joe’s or bubble tea shops in the past few years, you’ve probably come across products advertising something flavored with ube. The vibrant purple color is enticing, ...

Alexandra Domrongchai is a food and travel writer based out of New York. With years of experience in the restaurant industry, food culture research, and as an avid traveler, she joins Travel + Leisure ...

It’s more than just a trend. Chances are, when you walk into a café, big-chain coffee shop, or bakery in America, you’ll spot something purple labeled ube. These days, it seems to be everywhere—from ...

Before we get into it, just know that ube has experienced a true explosion in popularity in the past year or so. According to ...