Background Breakfast cereals remain popular with UK children. Although they are eaten primarily at breakfast time, they are regularly consumed between meals. Many breakfast cereals contain high levels ...

A popular children's breakfast cereal for sale in British stores for £3.50 is being flogged on sites such as eBay for as much ...

Cereal Partners Worldwide, the breakfast-cereal venture between Nestlé and General Mills, is considering the closure of a factory in the UK. The company said a “significant decline” in breakfast ...

Britannia Health Products has announced is to distribute a range of Vogel’s cereals in the UK, aiming to capture a share of the £1.1bn (US$2.0bn) UK breakfast cereal market. Based on Swiss ...

VEVEY, SWITZERLAND — Nestle SA has appointed Nicolas Wahli as managing director for Cereal Partners Worldwide, UK and Ireland (CPUK). In his new role, Mr. Wahli will be responsible for leading ...

There will also be 12 kinds of milk and 20 topping options. The restaurant will also offer 18 different flavors of Pop-Tarts, toast, coffee, and cereal “combo meals.” Most interestingly there will ...

The UK's first cereal cafe opens on Wednesday. Inside are 120 colourful boxes of breakfast — from classics like Cornflakes and Coco Pops, to American favourites such as Lucky Charms. They can be ...

Nestlé will add the UK government’s traffic light nutrition label to all its breakfast cereals in the UK, starting this month (October). The UK’s traffic light logo uses nutrient profiling to give a ...

A discontinued Nestlé cereal, not seen in the UK for four years, has returned to stores across the country. The food and drink company is well known for a range of products, including KitKat, Cheerios ...

The UK Government has set out sugar limits for popular foods with the aim of improving children's health by removing 200,000 tonnes of sugar from the UK market by 2020. The report, compiled by Public ...