Toyota will have a subdued role at the Olympics in Japan this year, despite being one of the event's biggest sponsors. According to a company spokesman, the automaker will not be releasing any ...

Vehicle manufacturer Toyota is set to end its massive sponsorship deal with the International Olympic Committee after this year's Paris Olympics, according to reports in Japan. Toyota has a contract ...

Toyota, the world’s top automaker, has had enough of the Olympics, the world’s top sporting event. Last week, the company announced that it plans to end its record-breaking sponsorship of the games ...

Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate sponsors. The extraordinary decision by the ...

For nearly a decade, Toyota’s international Olympics sponsorship blocked other auto brand competitors from buying national ad spots tied to the Games. But as of this year, Toyota no longer holds ...

TOKYO, Sept 26 (Reuters) - Toyota Motor (7203.T), opens new tab Chairman Akio Toyoda confirmed on Thursday the company will not renew its 10-year contract as a top sponsor for the Olympics and ...

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Can six Olympics advertisers come together to create an hour of the Paris extravaganza that runs commercial-free? Coca-Cola Co., Delta, Eli Lilly & Co., Toyota Motor Corp., Visa, and Comcast’s Xfinity ...