So, you're ready to slay Kim Kardashian and Kylie Jenner levels of silky, straight, glass hair. Before you pick up your blow dryer and flat iron, grab a hair straightening product to assist. These ...

Whether you want to reduce frizz, minimise the heaviness of thick hair or achieve a shampoo-ad shine, keratin treatments are considered the gold standard when it comes to smoothing and straightening.

The natural hair movement has swept the black hair community by storm. More and more women are doing the big chop, cleaning out their cabinets, and investing in curl-centered products. Even ...