Oh, the feeling of relief when my tween daughters tugged me past Sephora and straight into a toy store, hunting for NeeDoh ...

Move over slime, squishy toys are the latest craze. Just ask mom. If you are a parent of school-age kids, chances are you may have already heard about the latest obsession squished into backpacks, ...

The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

Step aside, NeeDohs. There’s a new squishy in town — that is, if you can find it. RMS USA, the toy maker behind the viral squishy bun mystery dumplings, is channeling its inner Willy Wonka, revealing ...

Which mochi squishy toy is best? A mochi is a small Japanese dumpling, and squishy toys, usually abbreviated to “squishies,” are brightly colored toys that are comforting to the touch and shaped like ...