We interviewed actor Magnus Scheving, who stars as Sportacus (left in photo), the health-conscious superhero on the TV show “LazyTown.” Scheving is from Iceland, where “LazyTown” is filmed. Q. What do ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

CLERMONT — “Sports candy” is yummy — and nutritious. The uninitiated might ask “what the heck is that?” But ask the younger set and you’ll get a quick answer. “Fruits and vegetables,” said a youngster ...

Not sure if you happened to be watching the Nick Jr channel at 9.30 the other morning, but if you were, you would have seen something extraordinary: the sight of a grown man of dynamic, ...

Ministers believe they may have hit upon a new weapon in the battle against obesity: a children's television series showing healthy lifestyles can be fun. Andrew Lansley, the health secretary, ...

The show, which features fitness-mad character Sportacus, and promotes a healthy lifestyle in more than 100 countries, hangs in the balance over legal action being taken by bondholders to retrieve £15 ...

It can’t be easy to have a world-famous father. But spare a thought for Kristofer Scheving – his dad spends most of his time jumping around in skin-tight blue Lycra. And it doesn’t stop there for the ...

Ministers want to use the BBC children’s programme Lazytown to help tackle obesity. They hope the show – which sees the athletic superhero Sportacus persuade kids to stop playing video games and be ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. Most people wouldn’t even recognise Magnús Scheving although he’s a very successful global entrepreneur and (possibly ...