LG, Apple and smart home
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Apple will reportedly call its upcoming smart home hub the HomeView. Powered by an A18 chip, the display will focus on Siri and smart home control. It will also lack an App Store. As previously reported, the HomeView will come in two versions: a countertop model with a metal speaker base and a wall-mounted model with a flat, square base.
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The “Welcome Home” lineup plus LG-branded devices is a credible way to revive HomeKit and pull users deeper into Apple’s ecosystem (hub + cameras + locks + thermostat). Pair that with the AI narrative that can drive iPhone upgrades and lift Services (per analysts’ $75/share valuation uplift).
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Microsoft has finally found a way into the consumer smart home, and it isn’t through a smartphone or a dedicated smart speaker. Instead, the tech giant is bypassing the traditional entry points that have defined the industry for a decade by partnering with LG Electronics to embed intelligence directly into home appliances.
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