Now, the slime-obsessed can get gooey in meatspace, too. Sloomoo Institute is a growing slime-based experiential destination, with a recently revamped New York location and two new spaces opening in ...

Photos from the celebration show the "Umbrella" singer in head-to-toe plastic while standing under a slime-filled waterfall ...

When was the last time you experienced pure joy? In this frenetic, stress-filled world, it can be difficult to let go of your to-do list long enough to fully experience anything, much less nostalgic, ...

Our thanks to the Sloomoo Institute for hosting us so we could write this detailed review of our experience. Last year, my kids were invited to check out a sneak peek of the Sloomoo Institute in Los ...

If you take a walk on Broadway in Soho on any weekend or during the day in the summer, you’ll see a bunch of children lined up waiting to get into one of New York’s hottest destinations. Sloomoo ...

Things are getting messy at a new slime activity center in Houston. If you want to pay a visit to the Sloomoo Insitute during spring break, here's what to know about tickets, parking, rules and what ...

At first it can be hard for adults to understand the attraction of this squishy substance, but at the Sloomoo Slime Institute, everyone eventually joins the fun. “It’s not just the kids who are expert ...

Forbes contributors publish independent expert analyses and insights. I cover art, design, culture and people. Sloomoo Institute is an experiential destination that taps into the joy of multi-sensory ...

Slime. It’s squishy. It’s gooey. It’s oddly satisfying to play with, and it’s a teeny bit gross. If these words grab your attention in a good way, then a road trip to Chicago should be on your list!