People's preference for simple explanations of any situation is connected to their desire to execute tasks efficiently, finds a new study from the University of Waterloo. "These findings show that our ...

The Yankee Group in Boston and other analysts are still projecting huge revenue from m-commerce. The latest estimate is that some 50 million cell phone users in the U.S. alone will buy $15 billion ...

For businesses, it pays to keep things simple—perhaps a lot more than anyone realizes. The latest World’s Simplest Brands report, now in its 10th edition, was published on Tuesday and finds that 64% ...

Toward the end of the 1970s, entrepreneur David Friend (pictured) was meeting with a venture capitalist seeking money to grow a new synthesizer company, based on a leaner, meaner synthesizer he had ...

When the crypto industry began its rapid rise in 2017, CoinEx founder Haipo Yang found himself with a choice. Although he had designed CoinEx with the value of simplicity in mind, the rapid expansion ...

In the adult world, the delicate balance between indulging one’s curiosity and staying safe is disproportionately tipped toward the latter. Opposed to this scaredy-cat mentality, The Secret of Kells ...