The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

In what seems like no time at all, TikTok has become one of the most successful mobile services in the world. One reason behind its success was how it gave ordinary people a platform to showcase ...

When Quibi launched in 2020 with $1.75 billion in funding and Hollywood pedigree, it promised to reinvent television for smartphones—and shut down within months. Its strategy was to slice ...