A few days ago, social media apps were inundated with angry posts from YouTube users saying the platform was showing them 90-second, unskippable ads. This wasn’t a one-off complaint. Multiple viewers ...

Google's efforts to place more ads in front of users aren't exactly new, as we've seen the company utilize different strategies to achieve that end goal. YouTube started pushing back against people ...

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube said Friday it would raise the prices of its Premium plans for U.S. consumers, the first time it’s raised prices since 2023, though it denied claims that it is adding unskippable 90-second ads ...