Viral wellness trend has customers paying $130 for professional back scratches

Professional back-scratching therapy gains popularity in Miami, as Scratcher Girls promotes mood-enhancing relaxation ...
New York Post

Pro back scratchers rake in big bucks — but it’s not about sex: ‘You have those people with their mind in the gutter’

Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Yahoo

Zoo Otter Uses His Capybara Buddy's Back As a Scratching Post and We Are Living for It

Best friends are there for you when you need a listening ear, a friendly face, a kind heart, a shoulder to cry on, and maybe even sometimes when you just need someone to scratch your back... or, ...