What is that one thing that makes age-old soap brands stay memorable across generations? Is it the fragrance, the colour, or the packaging? Not quite. Consistency in product promise and brand ...

Wipro Consumer Care and Lighting (WCCL) recently announced that its flagship soap brand Santoor has edged past Hindustan Unilever’s (HUL) Lifebuoy to reach `2,850 crore in 2025 revenues, making it the ...

BENGALURU: Wipro Consumer Care and Lighting’s (WCCL) flagship brand, Santoor, has edged past Hindustan Unilever’s Lifebuoy to emerge as India’s largest soap brand, marking a significant milestone for ...

Santoor’s rise to the top of India’s soap market marks a significant shift in the country’s fast-moving consumer goods (FMCG) landscape, long dominated by legacy brands such as Hindustan Unilever’s ...

Wipro Consumer Care & Lighting expects its soap brand Santoor to overtake HUL’s Lifebuoy as market leader within a year, CEO Vineet Agrawal said. Santoor, now a ₹2,700-crore brand, has expanded into ...

Delhi: Santoor has introduced its latest TVC featuring Santoor Lime Soap. The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day. After a taxing day at work, she ...

Wipro Consumer Care & Lighting, backed by billionaire Azim Premji, is confident that its flagship brand Santoor will overtake FMCG giant HUL's Lifebuoy to become the market leader in the soap and ...

Consumer goods company Wipro Consumer Care and Lighting clocked revenues of ₹10,625 crore in 2024-25, up 3.40% on-year, driven by higher demand for its premium portfolio that saw personal care brand ...

Santoor will dethrone Hindustan Unilever Ltd.'s Lifebuoy as the largest selling soap brand in India in the next one year, according to its maker, underscoring the competition in the personal-care ...

Santoor’s journey in India showcases the power of focused positioning, cultural insight, and disciplined communication. By owning the “young-looking skin” space through a relatable and enduring ...

Santoor has become India's top soap brand. Wipro Consumer Care and Lighting announced its flagship brand Santoor has surpassed Hindustan Unilever's Lifebuoy. The company estimates Santoor achieved ...