Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

Silly Rabbit, Trix are for everyone who missed the iconic fruity shapes. General Mills Inc., the parent company of Trix, announced Monday it’s bringing back the beloved cereal shape of the 90s and ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...

CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal. Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Saturday mornings once involved cartoons, pajamas, and a giant bowl of cereal balanced on the couch. Bright cereal boxes played a big role in that ritual. Their mascots starred in commercials that ran ...