Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

The musician-mogul’s longtime sneakers contract appears to have run its course—and she was spotted wearing rival kicks in ...

Puma has named Nadia Kokni as vice president of global brand marketing, replacing Richard Teyssier, according to a press release. Kokni, who officially stepped into the job Jan. 1, stands as Puma’s ...

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

The style will be available in two colorways starting on May 21.

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike. Puma is still trading at a ...

From lip kits, to a lucrative sneaker deal. Not too long ago brother-in-law Kanye West said that a deal between sportswear brand PUMA and serial Instagrammer Kylie Jenner, was never going to happen.

Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...