Discover how the psychology of resale shapes status, identity, and brand meaning—and why context matters as much as the ...

Remember the popular clique in high school? Maybe they were athletes or cheerleaders, or maybe they were just wealthy students with the best clothes and jewelry. Whatever brought them notoriety, they ...

Why are we drawn to thought leaders? When we hear them speak or read their articles or books, what happens in our brains that spurs us to follow them? It all comes down to the psychology of influence, ...

In the tsunami of analyses and opinion pieces about the results of the 2024 U.S. Presidential election, a group of ardent Republican supporters has skated by unnoticed, and a group of stalwart ...