Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

Few holiday images feel as familiar as the man in the bright suit who slips into chimneys every December. The version most ...

Guiding ARI’s global marketing direction provides a unique perspective on how we shape the next chapter of our growth and brand evolution, writes ARI Global Head of Marketing Sarah-Jane Lynch in this ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

Companies can put a lot of pressure on themselves when it comes to their first marketing campaign. After all, it’s likely the first impression potential customers will have of your business. Getting ...

Get the latest on American Eagle Outfitters, Inc.'s Q3 earnings, market volatility, and growth outlook. Click for more on AEO ...

An unearthed 20-year-old article reveals Sam Raimi’s first Spider-Man movie received a generous marketing campaign from its ...

Nucleus Genomics is the latest startup to compete for attention with a controversial ad campaign—and it might just be working ...

LMU’s new Core Curriculum marketing campaign aims to help students understand the foundational role of the Core and plan to ...