In today’s crowded online world, it’s not enough to just have a blog—you need a brand. Branding is what sets you apart from the thousands of other bloggers out there. It’s how people recognize you, ...
In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...
When James Watt talks about advertising, he sounds less like the founder of billion dollar beer brand BrewDog and more like a man ready to take on a trillion-dollar industry. “Advertising hasn’t ...
In the ever-evolving landscape of digital marketing, brands are constantly seeking innovative ways to engage their audience and stand out from the competition. One emerging trend that has gained ...
If there is one thing that Ava McDonald (COL ’24) values most, it is authenticity. Almost two years ago, as a junior in high school, McDonald was scrolling through her social media feed when she ...
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