ORLANDO, Fla. -- The Florida Department of Health is injecting a dark sense of humor into its anti-smoking campaign, releasing a TV ad that spoofs Philip Morris' commercials. The new ad features a ...
Kasia Cieplak-Mayr von Baldegg is the former executive producer and general manager of Atlantic Studios at The Atlantic.
The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the ...
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