So when I noticed every single one of my favorite perfume reviewers was talking about LORE, a fragrance brand that recently ...

Ever since I was 12 years old and dousing myself in the $15 Japanese Cherry Blossom mist from Bath & Body Works, I’ve loved grabbing attention with the way I smell. I’ve tried nearly every scent, from ...

Do you want a holiday home fragrance but don’t want to break the bank? Shannon Doherty has a DIY recipe that you can whip up right in your kitchen. The Connecticut-based lifestyle content creator ...

TO SMELL LIKE “generational wealth”, wear Louis Vuitton. One of Glossier’s perfumes will stop a runner in his tracks. A bottle by Phlur will give you chills and make you cry. These endorsements come ...

Scroll to see the full list of Gen Z's favourite scents GEN Z are buying makeup and perfume weekly after being influenced to buy products they see on the popular app TikTok, a new survey reveals.

Yunho of ATEEZ just shared a new GRWM video, and there’s one detail we couldn’t help but notice. The K-pop idol revealed his current perfume of choice, which just so happens to be one of the trendiest ...