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If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing like what you’d expect from the maker of one of the world’s most recognizable ...

For Stephen Kehoe, Pepsico executive vice president and chief corporate affairs officer, the key constraint of his company’s ...

PepsiCo is home to over 500 brands, including Gatorade, Quaker, Siete, and of course, Pepsi. You probably weren't super-aware of its corporate brand logo, but it had been the same for almost 25 years ...

PURCHASE, NY. — PepsiCo Inc. has launched a new corporate logo and identity that the food and beverage giant said better reflects the breadth of its product portfolio, house of brands and commitment ...

Pepsi's been doing some crazy things with its corporate logo. Apparently, during a recent redesign of the soft drink's familiar red-, white- and blue-striped ball, designers... Pepsi's been doing some ...