Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

Turkey, March 19, 2026 — Alien Road has introduced an advanced AI-driven advertising optimization framework designed to improve how businesses manage, execute, and scale digital ad campaigns in an ...

BOSTON--(BUSINESS WIRE)--AI-driven search is evolving rapidly, redefining how brands are discovered online. Businesses that act now will lead the AI-driven landscape, while those that wait risk being ...

As ChatGPT and other generative AI platforms continue expanding advertising and commercial capabilities, XstraStar today highlighted the growing importance of trust, semantic relevance, and measurable ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Optimized AI search is one of this year’s most buzzed ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet ...

Publishers Clearing House (PCH) will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party audience ...

WebFX reports that digital marketing agencies drive revenue through online channels by enhancing visibility, leads, and brand ...