Believe it or not, it's been 10 years since Old Spice debuted their viral hit campaign "Smell Like a Man, Man," which featured the original Old Spice Guy Isaiah Mustafa. Back in 2010, Mustafa's ...

Could you sit and watch a commercial for 14 hours? Procter & Gamble made one for Old Spice and it's just been certified by the Guinness Book of World Records as the longest commercial ever. The ...

Since launching online just over a month ago, Old Spice's “Smell like a man, man” commercial has been a viral Internet sensation; the original 30-second ad had logged 5.1 million hits by late last ...

Brand revives classic jingle-based soap television creative from yesteryear CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine ...

CBS) -- He's back!After a brief hiatus, Isaiah Mustafa has returned as the "Old Spice Guy" in a new commercial.In the clip, he addresses "Ladies, men, mammals, beasts and the mighty sequoia of the ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

One of the byproducts of the fragmentation of the television landscape, such that we're all now streaming and not so much tied to the increasingly outdated requirements of "appointment TV," is that we ...

The music icon, who stars in Old Spice's latest commercial, has added the brand's new body wash to her regimen When you've been blessed with Patti LaBelle's talent, you can do anything. And now, the ...

Who is Isaiah Mustafa? Since prompting people across America to pay attention when a commercial for Old Spice comes on, he’s become an overnight sensation. Things you didn’t know you wanted to know, ...

Like most brands that are around for multiple generations, male grooming product company Old Spice needed a younger, hipper refresh of its identity in the 2010s. As part of that aim, the company ...