Brands and Universities are scrambling to solidify financial terms to field competitive teams while maximizing revenues.

The Utah Utes are working to replace two key players and their former coach believes NIL had a lot to do with their ...

Stevie Mitchell's defensive intensity and palpable joy make the Golden Eagles guard a fan favorite and a marketable player.

However, even by twin standards, Cameron and Cayden Boozer are special. Not only are they the sons of former All-NBA forward ...

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Will Howard is Ohio's rising star; his passion for football began at a very young age, with the firm intention of turning pro ...

Colorado isn't the first school to drop their NIL collective as the House v. NCAA settlement gets closer to finalizing an ...

In this week's edition of "The Insider," Texas quarterback Quinn Ewers turned down an $8 million NIL transfer offer in ...

The 20-year-old quarterback has opted against declaring for the 2025 NFL Draft. He already earns a decent sum from ...

Even with the Oregon Ducks' 2024 season in the rear view mirror, there's still money to be made for Duck athletes. Ranked with the No. 22nd highest name, image, ...

Clemson coach Dabo Swinney has kept his roster together with the return of Cade Klubnik, Blake Miller, Antonio Williams, T.J.