Add Yahoo as a preferred source to see more of our stories on Google. Nike ad depicting sneakers that look like lungs For several decades Nike has been the champion of sportswear, renowned for its ...

The Nike Sport Research Lab has a new home in the house of King James. Take a look inside where Nike turns athlete data into products. On a crisp, early autumn day, I approached the new LeBron James ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

Nike has revived its beloved Moon shoe and this is the sneaker everyone wants on their feet this summer. But can you actually ...

I visited a Nike store and some of its retail partners to check out back-to-school deals. Competitors like New Balance and Adidas gained ground in popularity this back-to-school season. Nike ...

Nike Air Max Day is here, and sneakerheads everywhere are gearing up for multiple shoe releases, building on the original Nike Air Max 1, which came out nearly 40 years ago. This year’s anniversary ...

Nike Black Friday 2025 is shaping up to be one of the most anticipated seasonal sales in the brand’s calendar — and based on early signals from deal trackers and retail insiders, this year’s event ...