Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to marathon ...

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

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In Guangzhou, where the National Games of China are underway across the Greater Bay Area, Nike has traded in its signature ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. But Huston contains multitudes, as explored in the latest ad ...

A new banner was unveiled from the top of Capitol Street Garage less than an hour after Caitlin Clark became the NCAA all-time leading scorer Sunday. Less than an hour after Iowa women’s basketball ...

NEW YORK -- Clutching his young daughter in his arms, LeBron James said on Tuesday that he "stands with Nike," a clear reference to the company's Colin Kaepernick ad campaign. The basketball superstar ...

An advertising icon is up for sale: Lil' Penny. A production puppet, which was a miniature version of Orlando Magic guard Penny Hardaway and the centerpiece of a Nike ad campaign in the 1990s, is ...

The store owner slashed prices for Nike in response to the campaign. A Colorado sporting goods store is closing after it boycotted Nike merchandise from its sales floor in response to the brand's ad ...

The Nike Kobe 9 Low 'Perspective' colorway returns with a new low-cut design 11 years after on December 4, 2025.