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News

Cracker Barrel's new logo is a flop

USA TODAY on MSN · 2h
Cracker Barrel responds to backlash over new logo
Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a response.
CBS News on MSN · 21h
Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.
El Paso Times · 20m
'We could've done a better job' Cracker Barrel responds to rebrand, backlash over new logo
In a statement posted to Cracker Barrel's website on Aug. 25., the restaurant acknowledges removing a man from its logo that has caused backlash.
mlive
45m

Restaurant chain acknowledges rebrand flop, but won’t revert to previous logo

The logo change and store makeovers have upset customers and investors. The company's stock is down more than 10% since the ...
Opinion
6hon MSNOpinion

Cracker Barrel stock plunge is about far more than bad marketing | Opinion

Cracker Barrel executives' decision to rip out the restaurant chain's country roots has come at a high cost as patriotism ...

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