Mike Tirico, Reggie Miller, Jamal Crawford and Zora Stephenson Call NBA Tip-Off and Premier of Coast 2 Coast Tuesday

NBCU has signed on 170 advertisers for its first season of the NBA - now to run on NBC Television Network and Peacock. Nearly all the season's inventory has been completely sold out, with 20% of all brands new to NBCU and 10% of the deals coming from new first-time brands into the sport.

The Philadelphia Phillies tread into must-win territory Monday night trailing 1-0 in their best-of-five National League Divisional Series with the Los Angeles Dodgers.

The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television channel.

The Phillies-Dodgers NLDS will broadcast exclusively on TBS, which will also air the National League Championship Series.

The Los Angeles Dodgers took a daunting 2-0 series lead with a dominant 5-1 win over the Brewers in the NLCS on Oct. 14.