Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told .

NBA Star and Phoenix Suns guard Devin Booker reps the Oregon Ducks with a beautiful shoe.

The backstory to one of the biggest “what-ifs” in the NBA world just dropped. Allen Iverson’s cultural impact on the league – from his street-style fashion to his shifty gameplay is undeniable.

Nike and Beats unveiled the Powerbeats Pro 2 Nike Special Edition with LeBron James fronting the campaign as the earbuds set ...

Add Yahoo as a preferred source to see more of our stories on Google. Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

Nike will be the exclusive uniform and apparel provider for the National Basketball Association and Women's National Basketball Association for another 12 years after they renewed their partnership ...

Ad content in partnership with Nike — Just Do It. It’s March again, and college basketball’s big tournament energy is everywhere. Whether that looks like shooting hoops in the driveway, running pickup ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Ever since Nike NKE introduced air-supported cushioning to its ...