When I ask retail CIOs about the greatest challenges associated with current store operations and technologies, multi-channel customer interaction ― or lack thereof ― consistently tops the list. Today ...
Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail Marketing Suite (RMS), it includes both off-the-shelf and customizable ...
Capgemini offers consulting, technology, outsourcing and local professional services, working with clients to develop strategies and technologies tailored to their needs. It has a wealth of experience ...
Multichannel consumer behaviour encompasses the ways in which shoppers navigate and integrate multiple retail channels—physical stores, websites, mobile apps, social media and emerging Internet of ...