Upper Deck is now taking its relationship with Michael Jordan to a brand-new level by naming him its first ever Legacy ...

Chicago Bulls legend Michael Jordan extended his Upper Deck relationship as the company’s first Legacy Partner, with new ...

Nearly four decades later, the moment still hits different with NBA fans. On this date 39 years ago, Michael Jordan accomplished something only one player had ever done before him. He became just the ...

Tuesday night at the Nike House of Innovation in Manhattan, Upper Deck delivered what the company previously described as one ...

A copy of Michael Jordan's iconic 1986 Fleer rookie with an "aftermarket" signature sold for a record $2.7 million via Goldin Auctions. Jordan has an exclusive partnership with Upper Deck for signed ...

Michael Jordan redefined playoff basketball on April 20, 1986, erupting for an NBA-record 63 points in Game 2 of the Chicago Bulls’ first-round series against the Boston Celtics. The performance, ...

In 1992, Upper Deck launched an anonymous marketing campaign with a Chicago billboard that read “Trade Jordan,” rocking the sports world as basketball fans speculated about the absurd idea of a ...

When it comes to legendary basketball cards, there is one card that stands high above them all and that is of course the 1986 Fleer Michael Jordan Rookie, graded PSA 9. It's more than iconic, it’s a ...

Basketball HOFer Michael Jordan has become a 'legacy partner' with Upper Deck, granting the company the exclusive rights to ...

The answer is simple. While it’s true that supply and demand ultimately drive value, they're not equal. Demand matters more than supply. In this case, you’d be hard pressed to find a card with more ...

After a month, the 1986-87 Fleer Michael Jordan rookie card officially has a new record price. Just this past weekend, two cards appeared on the market, both identical with a Gem Mint PSA 10 grading, ...