Many marketing leaders lack the operational vocabulary to explain why a given initiative exists and what, specifically, it is ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Nexion Travel Group introduced three new initiatives—Marketing Expert Program, the Marketing Lab and Social Share Pro—to provide its members with more ways in which to promote their agencies. “In the ...

Nexion Travel Group is offering its members even more ways to become experts in marketing and gain valuable access to marketing materials through three distinct programs: Marketing Expert Program, the ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Functional marketing leaders looking to get exposure to the broader marketing organization and looking to enhance their leadership, influence, team-building skills and mastery of marketing techniques ...

In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

ZivZo, a marketing agency based in the Potomac–Rockville area, announced the official launch of its specialized restaurant marketing program – an effort spearheaded by founder and CEO Benson Fischer.