Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable ...

“Marketo has enabled us to maximize our social reach and tie social in with our other marketing activities,” said Kristy Grayson, Director Integrated Marketing at Deluxe Corporation. “Thanks to ...

Orange Marketing consolidates complex, multilingual marketing operations into a single scalable HubSpot platform ...

No other marketing automation or social media marketing product offers this degree of synergy between social campaigns and traditional digital and offline marketing activities. Add a Word-of-Mouth ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

Can technology finally help bridge the gulf that traditionally divides marketing and sales? The mood at Marketo's Marketing Nation Summit, which opened yesterday in San Francisco, suggests that those ...

Marketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully ...

As marketing change agents increasingly use technology to better engage their buyers, the battle to be the preferred tech partner for marketers is heating up. Oracle and Salesforce have been on ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...