A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to children as young as 3. Yamalis Diaz, a clinical child and adolescent ...

The child skin care phenomenon reached peak backlash this week when Shay Mitchell, actor and founder of the travel accessories brand Beis, launched Rini, a new skin care line designed for kids. In an ...

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...