But even a brand with that kind of affection can push too far. The company’s most expensive set ever shows that there’s a limit to how much loyalty fans are willing to give, no matter how strong the ...
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LEGO’s Most Expensive Set Ever Is Making Fans Very Mad. It’s a Lesson for Every Brand
The $999.99 Death Star is impressive, but much of the attention is on its price. I think it’s fair to say that LEGO is one of the most widely beloved brands in the world. For decades, it’s managed to ...
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