Toyota Is Reportedly Building a Raptor-Rivaling Tundra That Will Likely Be Called the TRD Hammer

After polling owners on what they'd like their new hi-po off-road truck to be called, Toyota trademarked the winning name.

Toyota's New Off-Road Truck Named 'TRD Hammer' Set to Compete with Ford Raptor

Rumors of Toyota's high-performance Ford Raptor-fighting Tundra have circulated for a while now, bolstered by a SEMA concept (pictured) a while back. Now, some new rumors and an interesting new patent ...

Toyota Tundra TRD Hammer Could Be the Ultimate Raptor Rival

The Toyota Tundra TRD Pro is a brilliant off-road pickup, but it doesn’t have the power or extreme capabilities of the Ford F ...
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To compete with the Ford F-150 Raptor, Toyota is about to launch a high-performance pickup truck.

Toyota appears ready to enter the "big game" in the high-performance off-road pickup truck segment, a playing field long dominated by American automakers.
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Toyota Trademarks Name For Its Raptor-Fighting Hardcore Tundra

Toyota apparently sees Ford’s F-150 Raptor as a nail.