Leading Korean content firms including CJ ENM and Webtoon are joining forces with Asian-focused streamer Rakuten Viki as it launches a “worldwide celebration of Korean drama” at the end of the month.

Netflix viewers are falling in love with the Korean drama Bon Appétit, Your Majesty, which has racked up over 80 million viewing hours and holds a 97% audience score on Rotten Tomatoes. The fantasy ...

The 2025 Korean drama viewership rankings have been revealed. This year’s small screen was filled with a wide variety of genres and distinctive works, creating fierce competition for viewers’ ...

The global appetite for K-dramas and Korean films has gone from strength to strength—and 2024 is packed with plenty more to chew on. Here, we unpack some of the most compelling new K-dramas and Korean ...

Lee Jung-jae in "Squid Game" Season 2. (No Ju-han/Netflix) American audiences’ interest in foreign language content has been steadily growing in recent years. Between Q1 2022 and Q3 2024, the demand ...

Korean romantic comedy My Dearest Nemesis has topped several global streaming charts in the series’ opening weeks. On global OTT platform Rakuten Viki, which specializes in Asian content, My Dearest ...

But Squid Game isn’t a total anomaly. The Korean series is one chapter in a larger story with its own name and history: a seismic, ongoing shift in the global entertainment landscape known as Hallyu.