DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

The CW is hoping advertisers will take another swing at its unorthodox new golf tournament if it offers some different ways of doing transactions that involve it. The network, recently brought under ...