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This is more like it, Kia. After last year’s highly successful Adriana Lima-infused Super Bowl commercial for the Optima, we weren’t that impressed with this year’s Super Bowl ad for the new Sorento ...

The 2026 Kia Sorento is the Korean marque's three-row midsize SUV, offering family-friendly practicality in a smaller ...

Lockdowns are behind us, but the appreciation for outdoor adventures those dark days renewed isn't—nor are the off-road-oriented vehicles that arrived to enable it. Introduced for 2021, this ...

Advertising is all about attention. How can you capture someone's attention long enough for him or her to pay attention to the product you're pushing? Kia wants to sell its SUVs to 35-to-49-year-old ...

The Kia brand went from an economical also-ran to offering some of the best deals in the industry. And in the last decade or so the brand has been on a roll in design, performance and utility. The ...

The Korean brand says its recent expansion of hybrid offerings won't come at the expense of diesel SUV models in its local lineup.