CNBC's Alex Sherman sits down with YouTube creator Jesse Riedel, known to millions as "Jesser." ...

Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Sponsors. Jesser, a sports influencer with 37.2 ...

Jesse Riedel (17) is a YouTube influencer who posts basketball content under the name “Jesser.” He is also the most recent addition to the La Familia team in the 2025 The Basketball Tournament, which ...

Casting a YouTube video as part of an ongoing series. Production states: "A series of 20 levels of defenders of increasing weight will be attempting to get as many stops on Jesser and our guest talent ...

NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the curtain on its plans for a rebooted NBA 2K League, a reboot that puts content ...

YouTube star Jesser and others to be integrated into NBA events and telecasts as league looks to combat media fragmentation to reach Gen Z and beyond The NBA is turning its All-Star weekend events ...

Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, player possession indicators, real-time stat tracking, and live Player ...