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A look back at Jaguar's history — from a sidecar company to James Bond villains, to the latest rebranding controversyLuxury British carmaker Jaguar has come a long way from its humble beginnings in the early 20th century. The company's founder started making motorcycle sidecars in the 1920s before creating the ...
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
AN ULTRA-rare Jaguar from the 1960s – dubbed ‘the most beautiful car ever made’ by Enzo Ferrari – is up for sale. Images ...
Opinion
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CarsGuide.com.au on MSNJaguar's re-brand two months in: Corporate triumph or automotive tragedy in the making? | OpinionIt feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...
The word jaguar comes from the South American Tupi and Guarani languages. A likely origin is the word yaguareté, meaning “true, fierce beast.” DESCRIPTION: The largest cat native to North America and ...
If nothing else, the prototype embodies the philosophy of Jaguar founder William Lyons, who advocated “copying no one”. Jaguar's electric grand tourer will be based on the JEA platform ...
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