Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad ...

Spot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

Spot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 ...

Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million.