Google is offering mobile marketers new interstitial ad designs after adding full screen app install and text ads. Marketers can purchase the ads on AdMob via AdWords and through the DoubleClick Ad ...

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals. AdMob is rolling out a new app-level setting that controls high-engagement ads ...

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Google AdMob's app publishers can now access Pangle's exclusive TikTok for Business ad demand. Pangle, the ad network of TikTok for Business, has joined Google AdMob as a bidding partner, which means ...