Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.
Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...
Another related area that’s seen a lot of M&A activity over the past year or so is market research. Ad agencies and their marcomms peers have always relied on market research – whether it’s to sound ...
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.