Add Yahoo as a preferred source to see more of our stories on Google. ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two ...

ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

The U.K. TV giant, led by CEO Carolyn McCall, provides its mid-year financial update. By Georg Szalai Global Business Editor Total advertising revenue was up 2 percent for the six-month period when ...

ITV has launched Dynamic Pause Ads, with custom adverts generated for users on ITVX when they pause on-demand content on connected TVs. The new format is launching with British Airways as the initial ...

Sky talks have kept the takeover buzz alive, but the bigger story is ITV’s slow-motion attempt to turn itself from a ...

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

As we revealed three months ago matches at this summer’s tournament will have NFL-style quarters instead of halves - breaking with 155 years of football tradition ...